Monday, December 31, 2012

Etihad expands social media presence with new Google+ page

A screenshot of Etihad's new Google+ page
+Etihad Airways has become the latest airline to launch its own Google+ page, supporting the UAE national carrier’s existing presence on social media channels Facebook, Twitter and YouTube.

According to a press release issued today to announce the new launch, Etihad Airways has been successful in listening and engaging with its guests directly through social media.

“Valuable feedback is obtained so the airline can provide high quality experiences and services to guests,” added the press release. “In return, guests receive exclusive access to deals and competitions.”

In fact, each of the airline’s social media channels has seen considerable growth in the number of followers over the past year; Facebook ‘likes’ have increased from 56,600 to 316,500, followers on Twitter from 6,900 to 29,300, and views on YouTube from 373,600 to over six million.

What’s more, Etihad Airways recently launched its Arabic Facebook page, one of only a few in the world created by an airline.

According to Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, the airline’s social media channels play an important part in its communications strategies to engage customers actively with the brand.

“Social media is helping us to listen and provide assistance to our guests. We look forward to receiving valuable guest feedback on Google+,” he commented.
The full press release for this story is available here.


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