|A screenshot of Etihad's new Google+ page|
According to a press release issued today to announce the new launch, Etihad Airways has been successful in listening and engaging with its guests directly through social media.
“Valuable feedback is obtained so the airline can provide high quality experiences and services to guests,” added the press release. “In return, guests receive exclusive access to deals and competitions.”
In fact, each of the airline’s social media channels has seen considerable growth in the number of followers over the past year; Facebook ‘likes’ have increased from 56,600 to 316,500, followers on Twitter from 6,900 to 29,300, and views on YouTube from 373,600 to over six million.
What’s more, Etihad Airways recently launched its Arabic Facebook page, one of only a few in the world created by an airline.
According to Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, the airline’s social media channels play an important part in its communications strategies to engage customers actively with the brand.