|Is this advert from Thailand's Nok Air bracist?|
Some time back, for example, the budget carrier was placed under the global spotlight as a result of its eye-catching livery (featuring cartoon birds) - photos of which were splashed across newspapers throughout the world.
Great publicity aside, the livery was also featured in a list of the ‘7 Ugliest Airplane Paint Jobs’ by Huffington Post… oh dear!
Nok Air (whose slogan is ‘We Fly Smiles’) also angered Thailand’s Ministry of Culture earlier this year after loading its 2013 calendar with photos of scantily-clad air hostesses.
Media reports quoted the ministry as saying that the campaign "focuses on the country's bad reputation regarding sex services, and an image that other organisations have been trying to change". Again... oh dear!
Despite the opposition, 300 of the calendars were handed out as part of a Facebook competition; although it later emerged the women were Maxim models, rather than actual flight attendants.
Nok Air CEO Patee Sarasin was defiant and reasoned that the airline business has “always been seen as sexy globally”.
"It was supposed to be a gift to our customers, and so far the campaign has received positive feedback, increasing the number of passengers," he told a Bangkok newspaper. “There were so many viewers that the webpage crashed.” So perhaps the shock tactics are working after all?
And here’s another story that Nok Air can add to its list. This month, the Huffington Post (amongst others) has written about a recruitment advert for cabin crew, which was placed on the Nok Air Facebook page (I’ve included it at the bottom of this blog post).
Applicants must be 25 years old or younger, at least 160cm tall (with proportional weight), and “exhibit professionalism and friendliness”.
Not too shocking so far, right? However, there's one more demand – if you happen to wear braces, then don’t bother to apply! That’s right… there’s an outright ban on flight attendants that wear braces. Some would even say the airline is being 'bracist' (I offer no apologies for that terrible play with words).
The advert and calendar send out a clear signal of what passengers can expect in terms of air hostesses on Nok Air flights, but once again the media coverage has mainly been critical.
I've included the advert below - what are your thoughts? As always, please feel free to share your comments here, and you can also get in touch on Facebook, Twitter and Google+ - I look forward to connecting with you!
|The advert, as it appeared on Nok Air's Facebook page|