Around a week ago, I posted details of the brand new Etihad Airways television commercial, which has since started to air in the UAE, as well as television networks in Australia, China, Germany, India, Japan, UK, USA and Nigeria.
As a follow-up, I wanted to share some print adverts from the new campaign – including one that features Bollywood superstar Katrina Kaif, who is also a brand ambassador of Etihad Airways. You can check that one out on this page, while the others are featured on my Facebook page. Click here to view them.
Incidentally, Katrina Kaif has just been honoured as “Brand Endorser of the Year” at the International Advertising Association (IAA) Leadership Awards in India. Congrats to her!
Back to the +Etihad Airways campaign – here’s what the UAE national carrier had to say in a press release: “The campaign reinforces the airline’s ‘guest’ proposition and explains how Etihad Airways draws inspiration from around the world to provide industry-leading ‘signature moments’ on the ground and in the air”.
What are your thoughts on the adverts? As always, please feel free to share your comments here, and you can also get in touch on Facebook, Twitter and Google+ - I look forward to connecting with you!
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| Bollywood actress Katrina Kaif in the new Etihad advert |
The television commercial is part of a new global brand advertising campaign (under the theme “The World Is Our Home, You Are Our Guest”), which is actually our first major campaign in three years and will be supported regional and international TV, print, outdoor, and digital media advertising.
As a follow-up, I wanted to share some print adverts from the new campaign – including one that features Bollywood superstar Katrina Kaif, who is also a brand ambassador of Etihad Airways. You can check that one out on this page, while the others are featured on my Facebook page. Click here to view them.
Incidentally, Katrina Kaif has just been honoured as “Brand Endorser of the Year” at the International Advertising Association (IAA) Leadership Awards in India. Congrats to her!
Back to the +Etihad Airways campaign – here’s what the UAE national carrier had to say in a press release: “The campaign reinforces the airline’s ‘guest’ proposition and explains how Etihad Airways draws inspiration from around the world to provide industry-leading ‘signature moments’ on the ground and in the air”.
What are your thoughts on the adverts? As always, please feel free to share your comments here, and you can also get in touch on Facebook, Twitter and Google+ - I look forward to connecting with you!
There are too many superstars. What about print adverts on ordinary people. They are the ones that spend more money flying in and out of airports.
ReplyDeleteHi Rhys, check out the other adverts in this series, they feature ordinary people...
ReplyDeleteThat's good. If more ordinary people are considered in advertising obviously they could be inclined to take more notice of advertising and respond. These groups of people world wide are potential spenders, but they are fed up with the glitz. Look at China. They are targeting such people. Look at Europe and the USA. How well are they travelling?
ReplyDeleteShe is my favourite actress... :)
ReplyDelete