Plenty of development happening in the European aviation market at the moment. First, British Airways unveiled the interiors of its forthcoming Airbus A380, and now KLM Royal Dutch Airlines has presented its new World Business Class (WBC) cabin interior – including a new full-flat seat.
|KLM's new World Business Class (WBC) cabin interior|
According to a press release, KLM aims to “accentuate the at-home feeling for Business Class customers and that calls for a new cabin interior. In this way, KLM is responding to its customers’ needs and wishes”.
The new interior will debut with a KLM Boeing 747-400, with the inaugural flight confirmed for July 2013. In fact, the airline’s entire 747 fleet (consisting of 22 aircraft) will be redecorated by April 2014. After that, work on KLM’s 15 Boeing 777-200s is planned for the summer of 2014.
I’ve included a photo on this page to give you a taster – but there are plenty more images, which I have uploaded as a photo album on my Facebook page. Check them out here!
Five facts about the new World Business Class (WBC) cabin interior:
1) Cabin Interior: KLM has teamed up with Dutch top designer Hella Jongerius to introduce a brand-new atmosphere, furnishings and style in World Business Class. The guiding principle is the customer’s comfort and privacy. In addition to the new full-flat seats, the interior features new carpeting, panel decorations, curtains, lighting, blankets, cushions and upholstery.
2) Full-Flat Seat: The new full-flat seat can be reclined horizontally so the passenger can lie fully flat. The seat position in the cabin and the partition between television screens ensure greater privacy for passengers. There are also storage compartments in the seats beside the passengers and under the television screens. The number of seats in World Business Class will be reduced from 42 to 35 aboard the Boeing 747-400. KLM has chosen the Diamond Seat manufactured by B/E Aerospace.
3) Design Concept: The guiding principle of new design is to ensure that passengers feel at home on board. That involves a transition from a business-like look to a greater sense of being at home. This has been achieved by using a characteristically warm colour palette, more sustainable materials, and by enhancing personal comfort. The design is timeless, recognisable and unified by the decorative dot patterns that feature on every item.
4) KLM Blue: The new interior features the fresh and recognisable KLM blue. To ensure the sense of comfort on board, Hella Jongerius has blended warmer and darker colours into the existing colour range making the KLM blue sparkle even more. The five new colours are aubergine, dark brown, midnight blue, cobalt and dark grey.
5) Innovative and Sustainable: Sustainability is another point of focus for KLM in all new developments. In meeting this requirement, Hella Jongerius sought new solutions within the existing options available to the airline industry. The carpeting, for instance, was manufactured partly of discarded KLM ladies’ uniforms. KLM recycles all of its discarded carpets in collaboration with carpet manufacturer Desso based on the cradle-to-cradle principle.
What are your views on the new business class? As always, please feel free to share your comments here, and you can also get in touch on Facebook, Twitter and Google+ - I look forward to connecting with you.
“I am convinced that this contemporary design will be greatly appreciated by our most valued customers and live up to their needs and wishes,” commented Peter Hartman, President and CEO of KLM. “Even in times of financial difficulty, KLM continues to invest in customer comfort. I am proud of this superb and unique result: an entire World Business Class cabin created by a leading Dutch designer. In this way, we aim to give our passengers that warm at-home feeling.”