The low-cost carrier, which is based in Shanghai, has attracted a mixed response from the public with its latest promotion.
“We're mixing up our flights with some fun onboard themes - like these maid and butler costumes,” Spring Airlines stated on its Facebook page.
While some have described the move as ‘harmless fun’, others have been more critical.
“You've gotta be kidding me. Objectifying flight attendants is the last marketing/promotion strategy you wanna use,” stated one of the airline’s Facebook fans. “I wonder what your passenger demographics look like. I do hope this marketing move is supported by solid market research.”
To which the airline responded: “Thanks for your feedback! We'll never objectify any of our staff; in fact this idea came from our international crew of qualified Chinese, Japanese and Thailand cabin staff.”
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The promotion has also been described as ‘excessive’, with safety concerns sparked by images of the special dress (included in this page), which show female flight attendants with their hair down (instead of pulled back).
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