Sunday, April 7, 2013

VIDEO: Facebook’s new advert uses airline passenger experience to promote new service


A screenshot of Facebook's new TV commercial, set on an airplane
A screenshot of Facebook's new TV commercial
While it’s common for leading airlines to film their television advertisements inside airplanes, other companies have been jumping on the bandwagon in recent months too.

Take a look at the new Facebook and AT&T commercial for example, which debuted in the US this week to promote the launch of Facebook Home for Android (scroll down to watch the video).

Now, this isn’t your typical passenger experience, but I thought it would be interesting to post the advert on this page and check what aviation enthusiasts think.

Starring in the advert is a male airline passenger, who is pre-occupied with using Facebook Home on his Android smartphone while boarding the aircraft.

While scanning the different pictures, they start coming to life in the form of visual representations inside the plane. So, the young traveler looks at photos of his friends at the beach, and the same friends appear inside the overhead bins in their swimwear.


Before long, we have a drag queen popping out from the flight attendant’s service cart, a little boy celebrating his birthday in the aisles (with colourful balloons and chocolate cake) next to a bunch of dancing ravers, and cats leaping from seat to seat over the heads of sleeping passengers.

Once he’s scanned through the photos (and been asked to switch off his phone by the air hostess - a request he initially ignores), our passenger smiles to express his happiness with Facebook Home and settles into his flight.



“Directed by MJZ's Fredrik Bond, the spot is big and cartoony—and surreal, too, which seems to have completely flummoxed the commenters on the Facebook page where it's posted. The level of negative reaction there is quite remarkable,” commented Tim Nudd from Ad Week.

“It's sometimes hard to know why Facebook, whose image problems usually stem from it seeming too big and too invasive, doesn't try to capture small, human moments rather than cosmic or circus-like ones. Maybe next time,” he added.

What do you think of the advert? As always, please feel free to share your comments here, and you can also get in touch on Facebook, Twitter and Google+ - I look forward to connecting with you!

2 comments :

  1. The advert is funny, but its not easy to see the link between the products.

    ReplyDelete
  2. Christopher BabayodeApril 8, 2013 at 6:31 PM

    Why the negative comments? I get it, is it rat on the big guy time because it's Facebook? It's simple,things are more real with FB home and a little humour thrown in .

    ReplyDelete

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