Wednesday, April 10, 2013

REVEALED: The world’s best airline amenity bags in 2013

Etihad Airways award-winner male amenity kit
Etihad's award-winner male amenity kit

Amenity bags are often considered a great bonus for airline passengers travelling in business or first class. In fact, have a look at online travel forums and you’ll normally find a heap of discussions about the best (and worst) amenity kits offers by airlines throughout the world.

The debate is not limited to passengers either. Each year, an awards ceremony is hosted to honour the world’s best airline amenity kits, with the winners of this year’s Airline Amenity Bags Awards announced at a special ceremony in Hamburg last night.

The ceremony, which took place alongside World Travel Catering & Onboard Services Expo and Aircraft Interiors, was the final part of a rigorous process, in which airlines and suppliers pay US$138 to enter the awards.

Online members of TravelPlus Media (which organises the awards) are recruited to judge the entrants, together with a 10-strong judging panel of aviation professionals and frequent travellers.

The winners of this year’s Airline Amenity Bags Awards include the likes of Etihad Airways, Singapore Airlines, Virgin Australia and Turkish Airlines. Check out the full list below.

“It’s estimated there are around 38,000 first-class seats available worldwide over any 24-hour period, and 68,000 business class,” states Simon Ward, founder of TravelPlus Media. “If each of those has an amenity bag, the marketing and commercial opportunities are huge.”

Winner List: Airline Amenity Bag Awards 2013

  • First-class male: Etihad Airways
  • First-class female: Emirates Airlines
  • First-class unisex: Singapore Airlines
  • Business-class male: Qantas
  • Business-class female: Virgin Australia
  • Business-class unisex: Turkish Airlines
  • Premium economy: Condor Airlines
  • Economy class: Virgin Atlantic
  • Children under 6: Qantas
  • Children over 6: Qatar Airways
  • Ethically sustainable: Finnair
  • Most innovative: Turkish Airlines

What are your thoughts on the winners? As always, please feel free to share your comments here, and you can also get in touch on Facebook, Twitter and Google+ - I look forward to connecting with you!


  1. Christopher BabayodeApril 12, 2013 at 9:26 AM

    Great post, this interests me for two main reasons. What would you say is the real purpose of these amenity packs and how well do they serve that purpose? As an insider I would love to hear your thoughts. My suspicion is that in terms of real wellness value these items provide little real value ie they are cosmetic more than anything else. My emphasis is on helping the flier arrive well in real terms and I think a worthy amenity pack can be such a tool. 

    1. Thanks for your comment. I think amenity kits are a nice bonus for premium passengers and contribute to the overall experience of business or first class travel, so yes, we're in total agreement! Although different airlines have different strategies for them. You might find this article interesting:


Related Posts Plugin for WordPress, Blogger...