The results are well-timed for this blog, as I posted an article titled ‘Old-fashioned airline marketing tactics aren't enough to engage the 'connected traveller' - here's five reasons why!’ yesterday, which also looked at how passengers have different needs in today’s market.
In terms of the Harris Interactive poll, here are 10 interesting facts from the survey:
- 58% of passengers would be willing to pay more for extra legroom on a longer flight. In comparison, only 33% would be willing to pay more for extra legroom on a short flight.
- 63% of passengers would rather be seated next to a crying baby than a smelly adult.
- 55% of passengers would rather have free WiFi than free TV or movies on a flight.
- 46% of passengers would rather be seated in a zone where other passengers can't recline than in a seat with extra legroom.
- 39% of passengers would rather have the stranger next to them sleep on their shoulder than have to pay for carry-on baggage.
- 37% of passengers would be willing to pay more to fly on a newer plane.
- 27% of passengers would rather pay extra for my baggage than fly without in-flight TV/movies.
- 50% of passengers think airlines should allow people to use their mobile phones on flights.
- 53% of passengers would be willing to pay extra to avoid a middle seat on longer flights (3 hours or longer)
- 27% of passengers would rather pay extra for their baggage than fly without in-flight TV/movies.
What are your thoughts on the list? Are the results as expected? Let me know by leaving a comment here or you can also get in touch on Facebook, Twitter and Google+ - I look forward to connecting with you!
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