Tuesday, May 28, 2013

10 interesting facts about today’s airline passenger preferences


Harris Interactive questioned over 2000 adults in the United States about their airline travel preferences
Did you know that 39% of American airline passengers would prefer to have a stranger sleep on their shoulder during a flight than pay for carry-on baggage? Or that 63% would rather be seated next to a crying baby than a smelly adult?

These are some of the findings from a recent Harris Interactive poll, with 2,276 adults surveyed in the United States earlier this year.

The results are well-timed for this blog, as I posted an article titled ‘Old-fashioned airline marketing tactics aren't enough to engage the 'connected traveller' - here's five reasons why!’ yesterday, which also looked at how passengers have different needs in today’s market.

In terms of the Harris Interactive poll, here are 10 interesting facts from the survey:

  • 58% of passengers would be willing to pay more for extra legroom on a longer flight. In comparison, only 33% would be willing to pay more for extra legroom on a short flight.
  • 63% of passengers would rather be seated next to a crying baby than a smelly adult.
  • 55% of passengers would rather have free WiFi than free TV or movies on a flight.
  • 46% of passengers would rather be seated in a zone where other passengers can't recline than in a seat with extra legroom.
  • 39% of passengers would rather have the stranger next to them sleep on their shoulder than have to pay for carry-on baggage.
  • 37% of passengers would be willing to pay more to fly on a newer plane.
  • 27% of passengers would rather pay extra for my baggage than fly without in-flight TV/movies.
  • 50% of passengers think airlines should allow people to use their mobile phones on flights.
  • 53% of passengers would be willing to pay extra to avoid a middle seat on longer flights (3 hours or longer)
  • 27% of passengers would rather pay extra for their baggage than fly without in-flight TV/movies.

What are your thoughts on the list? Are the results as expected? Let me know by leaving a comment here or you can also get in touch on Facebook, Twitter and Google+ - I look forward to connecting with you!

REVEALED: The world’s best airports according to Airports Council International

9 comments :

  1. Krzysztof A. SieminskiMay 28, 2013 at 7:08 PM

    I wonder what response to the same questions we would get in other markets like Europe, Latin America, Far East or the Arab Gulf. If we look at service level around the world passengers in North America compared to those in Europe, Middle East or Asia were always getting much 'simpler' service. Probably during the last decade a lot has changed, but I think we would still see the difference.

    ReplyDelete
  2. Juditha-Jade ParkinsonMay 29, 2013 at 7:09 AM

    On long flights, I'd rather pay extra just not to be on a middle seat. About the use of mobile phone during the flight? Not so important for me. The call (or the text messages) can wait til I'm on the ground.

    ReplyDelete
  3. The crying baby will soon become the smelly crying baby!

    Just drink until you can go unconscious and come too as the plane touches down at your destination.

    The duration of the flight will dictate the amount of booze required!

    ReplyDelete
    Replies
    1. ...its illegal to be drunk on an a/c. doh!

      Delete
  4. Sunil Zephaniah KanaparthiMay 29, 2013 at 4:14 PM

    These facts are really absolute. Good effort in compiling and sharing. Thanks Robeel.

    ReplyDelete
  5. Mmmmm very interesting just goes to show never judge a book by its cover. You just can't tell can you.

    ReplyDelete
  6. Kinda scary.... ~ :)

    ReplyDelete
  7. Kamel Lamri BoudjemaJune 2, 2013 at 7:19 PM

    Hello, very interesting idea to be experienced for Arab airline passengers. I'm sure it would be very useful and amazing.

    ReplyDelete

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