Friday, May 3, 2013

First look at Virgin Atlantic's new uniform, designed by Vivienne Westwood


British designer Vivienne Westwood has been recruited to resign the well-known Virgin Atlantic uniform; weeks after Australian national carrier Qantas revealed its own uniform refresh (click here for details, photos and a video).

Virgin Atlantic staff we consulted during the design process and more than 7,500 of them will actually receive the final product, including cabin crew, pilots, Clubhouse staff and Virgin Holiday employees.

The illustration on this page gives you an idea of the look and feel, although we’ll have to wait until July 2013 for ground staff to trial the uniform in airports and on-board aircraft. Final tweaks will then be made, based on staff feedback, and a full launch is scheduled for next year.

Westwood has referenced her interest in French couture cutting techniques from the 1940s, as well as more classic Savile Row tailoring.

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Sustainability has also been placed at the heart of the redesign and the uniforms will be made using recycled materials, including polyester yarn that originated from plastic bottles, as well as canvas created from reused roadside banners and leather off-cuts.

"Virgin Atlantic has a distinct spirit and from a design perspective we continually try to challenge the norm and stand out from the crowd ,” explained Sir Richard Branson, Virgin Atlantic founder and president.

"Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it. When we were choosing the designer for this project, we wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable."

What are your thoughts? As always, please feel free to share your comments here, and you can also get in touch on FacebookTwitter and Google+ - I look forward to connecting with you.

ALSO READ: Nok Air raises eyebrows with controversial advert for cabin crew recruitment!

13 comments :

  1. Love it, the way it looks on sketches.

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  2. Excellent choice. Now I'm wondering who designed British Airways' current uniform... Not a story we ever hear from the low-costers, uniform-designing.

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  3. That's great as long as the flight attendant looks like that, but most are not shaped like that with perfect legs, just sayin

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  4. BA's current uniform is designed by Julien Macdonald

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  5. Looks good to me -- but is recycled polyester safe in the event of a fire or crash? Synthetics in general tend to melt during a fire and cause serious burns -- the British navy had a big problem with that during the Falklands War, remember?

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  6. I have a hard time getting passed the communist party logo on the hat...

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  7. Juditha-Jade ParkinsonMay 5, 2013 at 10:50 AM

    This is chic and elegant... very classy and very professional.
    Nothing to do with the vulgar choice of China's Spring Airlines.

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  8. Ladies in red... Nice! And I admit, I have a "ting," for those cute oriental ladies. "Fly me to the moon, take a trip among the stars...!"

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  9. I just looked at the Qantas uniforms - if anyone could match that stunningness (not a word I know), it will be Virgin.

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  10. Always impressed with Virgin Atlantic..

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  11. Anthony Finlayson-GreenMay 7, 2013 at 12:54 PM

    Really great well done Virgin Atlantic.

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  12. This is state of the art design, and has a first class impression.

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  13. Sharron PitcherMay 8, 2013 at 6:49 PM

    A beautiful and exquisite design. Well done Vivienne Westwood and Virgin Atlantic.

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