British designer Vivienne Westwood has been recruited to resign the well-known Virgin Atlantic uniform; weeks after Australian national carrier Qantas revealed its own uniform refresh (click here for details, photos and a video).
Virgin Atlantic staff we consulted during the design process and more than 7,500 of them will actually receive the final product, including cabin crew, pilots, Clubhouse staff and Virgin Holiday employees.
The illustration on this page gives you an idea of the look and feel, although we’ll have to wait until July 2013 for ground staff to trial the uniform in airports and on-board aircraft. Final tweaks will then be made, based on staff feedback, and a full launch is scheduled for next year.
Westwood has referenced her interest in French couture cutting techniques from the 1940s, as well as more classic Savile Row tailoring.
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Sustainability has also been placed at the heart of the redesign and the uniforms will be made using recycled materials, including polyester yarn that originated from plastic bottles, as well as canvas created from reused roadside banners and leather off-cuts.
"Virgin Atlantic has a distinct spirit and from a design perspective we continually try to challenge the norm and stand out from the crowd ,” explained Sir Richard Branson, Virgin Atlantic founder and president.
"Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it. When we were choosing the designer for this project, we wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable."
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